Privacy Policy

1. Overview

Smart Home Renovations Limited ("we," "us," "our," or "Company") operates this website and provides smart home automation consulting and installation services across Canada. This Privacy Policy describes how we collect, use, disclose, and otherwise handle your information when you visit our website, submit a contact form, request a consultation, or otherwise interact with our services.

We are committed to transparency and compliance with applicable data protection laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada and the General Data Protection Regulation (GDPR) for users in the European Economic Area.

Contact Information: Smart Home Renovations Limited, 77 Alexandra Road, Gravesend, DA12 2QG, United Kingdom. Email: [email protected]

2. Cookie Categories and Consent

Essential Cookies

Essential cookies are necessary for the website to function properly. These include session identifiers, CSRF tokens, and security-related cookies that prevent unauthorized access. Essential cookies are activated automatically and do not require your consent. Examples include: session_id, csrf_token, cookie_consent_status.

Retention: Session duration or up to 12 months for preference storage.

Analytics Cookies

Analytics cookies help us understand how visitors use our website. They measure traffic patterns, user behavior, page performance, and interaction data. These cookies are activated only after you accept analytics in your cookie preferences. We use Google Analytics 4 for tracking and reporting.

Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent Required: Yes. Retention: Up to 14 months.

Marketing and Advertising Cookies

Marketing cookies enable us to deliver personalized advertisements and measure advertising effectiveness. These cookies track your interactions across multiple websites and platforms for remarketing and interest-based advertising purposes. They are activated only after you accept marketing cookies in your preferences.

Consent Required: Yes. Retention: Up to 540 days (Google Ads default). Partners: Google LLC and Meta Platforms, Inc.

Cookie Consent and Preferences

When you first visit our website, a cookie consent banner appears in the bottom-right corner. You may choose to:

• Accept All: All non-essential cookies activate immediately and are recorded for 12 months.
• Reject Non-Essential: Only essential cookies remain active. No analytics or marketing data is collected.
• Manage Preferences: Toggle analytics and marketing categories independently. Essential cookies cannot be disabled.

Your preference choice is stored in your browser's localStorage and remains valid for 12 months. You may update your preferences at any time by clicking "Manage Cookie Preferences" in the footer.

3. Marketing Cookies - Mandatory Disclosures

Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising Partners: We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit, including YouTube, Gmail, and the Google Display Network.

Tracking Technologies: We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags for form submissions and consultations

Advertising Measurement: We use conversion tracking to understand which advertisements lead to actions on our website—such as form submissions, contact requests, or consultation bookings. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data is shared with Google Ads and Meta for optimization purposes.

Technologies in Use: The following advertising and analytics technologies are active on this website:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opt-Out from Personalized Advertising: You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely—you will continue to see non-personalized advertisements based on context and general location.

4. Consent Requirements

Consent Banner Functionality: The cookie consent banner displays three action buttons: "Accept All," "Reject Non-Essential," and "Manage Preferences." Accepting all cookies implies consent to analytics and marketing cookies. Rejecting non-essential cookies means only essential cookies remain active. You may dismiss the banner without accepting by clicking "Reject Non-Essential."

Consent Statement: By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

GDPR Compliance (EEA and UK Users): Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent: You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

5. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists. Governed by Google's Privacy Policy at https://policies.google.com/privacy.

Meta Platforms, Inc.: Pixel events, conversion data, and custom audiences for Facebook and Instagram advertising. Governed by Meta's Data Policy at https://www.facebook.com/privacy/policy.

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only—not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

6. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or express interest in our smart home services, we collect the information you provide. This typically includes: full name, email address, phone number, message content, and your area of interest (e.g., AI integration, energy systems).

Legal Basis: Consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or ongoing service delivery.

Your Rights: You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy and your consent to the processing described herein.

7. Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: Collects anonymized usage data including device information, traffic sources, page views, user behavior, and event engagement. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, consultation request, or call) after clicking one of our advertisements. This data is used solely for measuring ad campaign performance and optimizing future campaigns.

Google Remarketing: Allows us to show targeted ads to previous visitors across Google's network, including YouTube, Gmail, and Display Network partners. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the analytics and advertising tags listed above.

Google's advertising products are governed by https://policies.google.com/technologies/ads.

8. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events (form submissions, consultation requests), and custom audience membership for retargeting purposes.

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy.

To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

9. Prohibited Content Statement

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

10. Landing Page Integrity Statement

The content of this website accurately represents the smart home consulting and integration services offered by Smart Home Renovations Limited. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

11. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

12. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

13. User Rights Under GDPR (Articles 15-22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights:

• Access (Article 15): Request a copy of data we hold about you.
• Rectification (Article 16): Correct inaccurate or incomplete data.
• Erasure (Article 17): Request deletion ("right to be forgotten").
• Restriction (Article 18): Limit how we process your data.
• Portability (Article 20): Receive your data in a structured, machine-readable format.
• Objection (Article 21): Object to processing based on legitimate interest.
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

14. What Data We Collect

We collect the following categories of data:

• Full name and contact information
• Email address
• Phone number
• IP address and device identifiers
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content and preferences
• Conversion events (form submits, consultation requests)

15. Legal Basis for Processing (GDPR Article 6)

For each data type, we rely on the following legal bases for processing:

• Contact form data: Consent (Article 6.1.a) and contract performance (Article 6.1.b).
• Analytics data: Consent (Article 6.1.a).
• Marketing and remarketing data: Consent (Article 6.1.a).
• Security and fraud prevention: Legitimate interest (Article 6.1.f).

16. Data Retention Periods

We retain personal data in accordance with the following schedule:

• Contact form submissions: 2 years from submission date.
• Analytics data (Google Analytics 4): 14 months.
• Marketing cookies (Google Ads): Up to 540 days.
• Email communications: Duration of relationship plus 1 year.
• Server logs: 90 days.
• Cookie consent records: 3 years (audit requirement).

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be effective 14 days after posting on this page. We will notify you of material changes via a prominent homepage banner or direct email notification. Your continued use of this website following such notification constitutes acceptance of the updated policy.

Policy Metadata: Last Updated: February 18, 2026 | Effective Date: February 18, 2026 | Minimum Length: 1200+ words