Cookie Policy

Last Updated: January 15, 2026

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They serve many purposes, including remembering your preferences, tracking how you use the site, and delivering personalized advertising. Cookies help us understand how visitors interact with Smart Home Renovations and allow us to improve your experience.

Types of Cookies We Use

1. Essential Cookies

Essential cookies are necessary for our website to function properly. These cookies enable core functionality such as page navigation, user authentication, security, and form submission. Without essential cookies, our website would not work as intended.

  • session_id: Maintains your user session
  • csrf_token: Protects against cross-site request forgery attacks
  • cookie_consent_status: Remembers your cookie preferences
  • Retention: Session duration or up to 12 months for preference storage
  • Consent Required: No—automatically activated for site functionality

2. Analytics Cookies

We use analytics cookies to understand how visitors use our website. These cookies collect information about pages visited, time spent on site, and user behavior patterns. Analytics help us improve our content, identify popular sections, and optimize the overall user experience. We use Google Analytics 4 to track this data.

  • Tools Used: Google Analytics 4
  • Example Cookies: _ga, _ga_XXXXXXX, _gid, _gat
  • Data Collected: Device type, browser, pages visited, time on site, referrer
  • Consent Required: Yes—activated only after you accept analytics cookies
  • Retention: Up to 14 months
  • Opt-Out: Use Google Analytics Opt-out Browser Add-on

3. Marketing and Advertising Cookies

We use marketing cookies to deliver personalized advertisements based on your interests and behavior. These cookies help us understand which advertisements are effective and allow us to show you relevant smart home solutions across Google's network and Meta platforms. Marketing cookies enable remarketing, allowing us to reach previous visitors with targeted campaigns.

  • Purpose: Remarketing, personalized ad delivery, conversion tracking
  • Platforms: Google Ads, Meta (Facebook/Instagram)
  • Consent Required: Yes—activated only after you accept marketing cookies
  • Retention: Up to 540 days (Google Ads default retention)
  • Data Shared: Cookie identifiers, conversion events, behavioral data

How We Use Cookies

Advertising and Remarketing

Third-party vendors, including Google and Meta, use cookies to serve advertisements based on your previous visits to our website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. After visiting our site, you may see our advertisements on other websites, apps, or platforms you visit.

Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, consultations requested, or contact form completions. This allows us to measure campaign effectiveness, allocate budget appropriately, and improve our advertising strategy. Conversion data may be shared with Google Ads and Meta for campaign optimization.

Tracking Technologies in Use

The following tracking technologies are active on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags and event tracking

Advertising and Analytics Technologies

The following advertising and analytics technologies are active on this website:

  • Google Ads (gtag.js / Google Tag Manager): Tracks conversions and user interactions
  • Google Analytics 4: Measures traffic, user behavior, and site performance
  • Google Remarketing Tag: Enables remarketing across Google's network
  • Meta Pixel (Facebook / Instagram): Tracks conversions and enables audience targeting

Managing Your Cookie Preferences

When you first visit our website, you see a cookie consent banner. You have three options:

  • Accept All: All cookies (essential, analytics, and marketing) are activated
  • Reject Non-Essential: Only essential cookies for site functionality are activated
  • Manage Preferences: You can selectively enable or disable analytics and marketing cookies

You can change your cookie preferences at any time by clicking the "Manage Cookies" link in the website footer. Your preference is remembered for 12 months using a consent cookie stored on your device.

Browser Cookie Settings

Most web browsers allow you to control cookies through their settings. You can choose to:

  • Accept all cookies
  • Accept only certain types of cookies
  • Reject all cookies
  • Delete cookies from your device

If you disable essential cookies, our website may not function properly. If you disable analytics or marketing cookies, you will continue to see advertisements, but they will not be personalized to your interests.

Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following resources:

Opting out of personalized advertising does not remove advertisements from the websites you visit. You will continue to see advertisements, but they will be generic and not tailored to your interests or behavior.

Google Services

Google Analytics 4

This website uses Google Analytics 4 to collect anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Google Analytics helps us understand how visitors use our site, which pages are most popular, and how we can improve the user experience.

You may opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

Google Ads Conversion Tracking

We use Google Ads conversion tracking to record when a user completes a defined action (such as submitting a contact form, requesting a consultation, or making a call) after clicking one of our advertisements. This data is used solely for measuring advertising campaign performance and optimizing our marketing spend.

Google Remarketing

This website uses Google Remarketing to show advertisements to previous visitors across Google's advertising network, including YouTube, Gmail, and the Google Display Network. Remarketing allows us to reach people who have visited our site and expressed interest in our smart home solutions.

Google Tag Manager

We use Google Tag Manager to deploy tracking tags on our website. Google Tag Manager itself does not collect personal data; it acts as a container for analytics and conversion tracking tags. All data collection is governed by the tags deployed through Tag Manager.

Google's advertising products are governed by https://policies.google.com/technologies/ads.

Meta (Facebook and Instagram) Advertising

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel records page views, user interactions, and conversion events (such as form submissions) to help us understand the performance of our campaigns.

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via the Meta Pixel and processed within its own platform. To manage your advertising preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement purposes. Here are the partners who receive your data:

  • Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy.
  • Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy.

We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for advertising targeting and campaign measurement only. Google and Meta may use this data across their own platforms in accordance with their respective policies.

Legal Basis for Cookie Use

Under the General Data Protection Regulation (GDPR) and UK GDPR, our legal basis for using cookies is as follows:

  • Essential Cookies: Necessary for the performance of a contract and for legitimate interests (site functionality and security)
  • Analytics Cookies: Consent (GDPR Article 6.1.a) — activated only after explicit user consent
  • Marketing Cookies: Consent (GDPR Article 6.1.a) — activated only after explicit user consent

GDPR and UK GDPR Compliance

Users in the European Economic Area and the United Kingdom receive this cookie policy in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Analytics and marketing cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You have the right to withdraw consent at any time by visiting the cookie preferences panel. Withdrawal does not affect processing that occurred while consent was valid.

Your Rights

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding cookies and data:

  • Right to Access: Request a copy of data we hold about you
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data
  • Right to Restriction: Limit how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing for legitimate interests
  • Withdraw Consent: Revoke consent at any time without penalty

To exercise any right, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

Third-Party Cookies

Our website may contain links to third-party websites and integrations with third-party services. These third parties may place their own cookies on your device. We are not responsible for the cookies or tracking practices of third-party websites. We encourage you to review the cookie policies of any third-party sites you visit.

Changes to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or applicable laws. Any significant changes will be announced via a homepage banner at least 14 days before taking effect. Your continued use of the website following such notification constitutes your acceptance of the updated policy.

Contact Us

If you have questions about our cookie practices or this policy, please contact us:

Smart Home Renovations Limited
77 Alexandra Road
Gravesend, DA12 2QG
United Kingdom
[email protected]